Mike & Ike Theatre Box (12 Pack) 120g
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PRODUCT DETAILS
Mike & Ike Theatre Box — Wholesale 12 Pack 120g
Mike & Ike · 12 boxes per pack · 120g per box · RRP £2.49 · 7 Flavours · American Candy · Wholesale UK
Mike & Ike is one of America’s most iconic fruit-flavoured chewy candy brands — bold, vivid flavours in the classic elongated candy format, now available in the collectible Theatre Box format. Each wholesale pack contains 12 x 120g Theatre Boxes at an RRP of £2.49 per box, available in 7 exciting flavour variants. American candy is one of the fastest-growing impulse categories in UK head shops and sweet retail — and Mike & Ike is one of the most recognisable names in the category. Select your flavour from the variant selector above.
Available Flavours
| Berry Blast | 12 Pack • £11.99 wholesale • SKU: MI-BERBLA |
| Sour Watermelon | 12 Pack • £11.99 wholesale • SKU: MI-SOUWAT |
| Jolly Joes | 12 Pack • £11.99 wholesale • SKU: MI-JOLJOE |
| Original Fruits | 12 Pack • £11.99 wholesale • SKU: MI-ORIFR |
| Mega Mix Sour | 12 Pack • £11.99 wholesale • SKU: MI-MEGMIX |
| Trill Ride | 12 Pack • £11.99 wholesale • SKU: MI-TRIRID |
| Ice Cream Truck | 12 Pack • £11.99 wholesale • SKU: MI-ICECRATRU |
✓ Each flavour supplied as a separate wholesale pack of 12 Theatre Boxes. Stock multiple flavours for a standout Mike & Ike display.
Key Features
Iconic American Candy Brand — Proven UK Appeal
Mike & Ike is one of America’s best-loved fruit candy brands with decades of heritage and a fiercely loyal fanbase on both sides of the Atlantic. American candy has seen explosive growth in UK convenience and head shop retail, driven by social media exposure and the appeal of US-exclusive flavours. Mike & Ike is a brand name customers recognise and seek out specifically.
Theatre Box Format — Premium Presentation
The Theatre Box is the premium Mike & Ike format — a generous 120g resealable box designed for sharing, snacking on the go, or a movie night treat. The large format box commands attention on counter displays and shelves, justifies the £2.49 RRP with its generous portion size, and drives higher perceived value than smaller candy formats.
7 Flavour Variants — Full Display Range
With seven distinct flavour variants — from classic Original Fruits and Berry Blast to the more adventurous Sour Watermelon, Mega Mix Sour, Jolly Joes, Trill Ride, and Ice Cream Truck — Mike & Ike gives you the breadth to build a genuine destination display. The variety of sweet and sour options ensures something for every customer preference and drives cross-flavour trial purchases.
RRP £2.49 — Premium American Candy Positioning
At £2.49 RRP per 120g Theatre Box, Mike & Ike sits firmly in the premium American candy tier — customers expect and accept this price point for a recognised US import brand in the Theatre Box format. The wholesale price of £11.99 for 12 boxes delivers a strong per-unit margin on a brand with built-in demand.
Sour & Sweet Range — Broad Customer Appeal
The Mike & Ike Theatre Box range spans both sweet (Original Fruits, Berry Blast, Jolly Joes, Ice Cream Truck, Trill Ride) and sour (Sour Watermelon, Mega Mix Sour) profiles, covering the two biggest impulse candy segments in the UK market. This breadth makes Mike & Ike a one-brand solution for stocking a diverse, high-performing American candy display.
Product Specifications
| Brand | Mike & Ike |
| Format | Theatre Box |
| Weight per Box | 120g |
| Boxes per Wholesale Pack | 12 |
| Pack Weight | 1.5kg |
| Wholesale Price per Pack | £11.99 (all flavours) |
| RRP per Box | £2.49 |
| Flavours | Berry Blast • Sour Watermelon • Jolly Joes • Original Fruits • Mega Mix Sour • Trill Ride • Ice Cream Truck |
| Suitable For | Head shops, sweet shops, newsagents, convenience stores |
Frequently Asked Questions
What are Mike & Ike sweets?
Mike & Ike are chewy, fruit-flavoured candy pieces in an elongated oval shape, produced by Just Born Quality Confections in the USA. They are one of America’s most popular non-chocolate candy brands, known for their bold fruit flavours and soft, chewy texture. The Theatre Box format contains a generous 120g of Mike & Ike in a resealable box.
What is the Theatre Box format?
The Mike & Ike Theatre Box is a larger format candy box designed for sharing — originally popularised as a cinema snack in the USA. At 120g per box, it offers a generous portion at a premium price point, making it a strong upsell opportunity compared to smaller candy formats. The distinctive box design is immediately recognisable to American candy fans.
How many boxes are in a wholesale pack?
Each wholesale pack contains 12 x 120g Theatre Boxes of the same flavour at £11.99 per pack. To stock multiple flavours, order one pack per flavour. We recommend starting with Original Fruits, Berry Blast, and one sour variant to cover the broadest customer appeal.
Are Mike & Ike sweets suitable for vegetarians or vegans?
Mike & Ike are generally considered suitable for vegetarians as they do not contain gelatine. However, please refer to individual box labelling for full ingredients and allergen information, including suitability for vegans and those with specific dietary requirements, before retailing.
Which Mike & Ike flavour is most popular?
Original Fruits is the classic best-seller and a must-stock for any Mike & Ike display. Berry Blast and Sour Watermelon perform strongly with younger customers and sour candy fans. Jolly Joes and Ice Cream Truck are popular novelty choices that drive trial purchases. We recommend stocking all seven flavours for a full range display that maximises customer choice and basket value.
Related Products
Premium pre-rolled cones — fast-moving head shop essential.
Best-selling grinder — high-margin counter display item.
Wholesale pop-top storage bottles — popular head shop accessory.
Premium dry herb vaporizer — high-value head shop upsell.
Important Information
Please refer to individual box labelling for full ingredients, allergen information, and dietary suitability before retailing. May contain allergens — check packaging. Store in a cool, dry place away from direct sunlight. For wholesale enquiries or larger volume orders, please contact us directly.